Not every business going digital is a phenomenal concept. As in the last decade, the digital business has grown by a whopping 45%. With e-delivery big guns like Zomato and Swiggy, there are more fish in the pond that falter to compete in the ever-evolving e-delivery sector. Apart from selling textiles, electronics and grocery, the food delivery industry has also made a name for itself in e-delivery.
During the pandemic, established online food delivery platforms and even startups faced huge success rates. Reason- The imposition of lockdown for safety has led to online food delivery orders in India, Europe, USA and many countries. As per the reports generated in 2021, the Indian online food delivery sector benefited the most after the lockdown from March 2019. Today, most of the people are ordering their food online at home to eat food in hygiene, safety and comfort zone.
With the growing online food delivery platforms, many IT companies are now offering online food delivery solutions in the world. Undoubtedly, business is paramount these days and setting up an online food delivery platform is a Catch-22, Even if you understand your competitors! Many things have to be planned before implementing in the world and tasting success. As you read further, you will read more about everything you need to start an online food delivery platform and operate it successfully.
A) The Conveyancing Zone
The paramount step in running an online food delivery business is setting up a delivery location. You just can’t come up with the idea of starting food delivery online, offering discounts and having no clue how to deliver the food items at the doorsteps of the customers. That would be absurd. Whether you are planning to provide delivery functionality to the customer or are planning to pick up from the restaurant. To stabilize the roots and gain prominence, tie-ups with local restaurants will have to be made. For future, you can make any changes as per Profit, Investment, Budget and FFF modules.
B) Restaurants Management
Restaurant management is essential for online food delivery platforms, otherwise the business will collapse. Therefore, the entire supply chain must be managed with efficiency. From the restaurant to the customers, the whole structure should be aesthetic and decorated with punctuality. A lot has to be done to manage stuff efficiently:
- Collaborating with a reliable delivery service provider to meet customer requirements
- Weave, a better delivery system to offer immediate delivery to buyers
- Integrating Google Maps for accurate locating the delivery man
- Low profit and quality assurance
Running a business does not mean making blind profit. Competitive pricing is on a high roll due to increased competition in this sector. However, managing the supply chain, infrastructure cost remains a challenge. On the other hand, customers do not shop from many restaurants, so the food of that restaurant also needs to be considered. Therefore, it is a challenge with tenacity in nature.
C) Get App/Website Design
If you love the old business ways, this is not for you. In 2021, no business will be successful if it does not have a mobile application. When you are envisioning the structure of an online food delivery platform, design a website/app side by side. With a functional website, you can easily refine the whole concept and start the industry with ease. The points you should not miss are:
Keeping an eye on the entire frame of the website & app
- App/website to be designed with a customer-friendly approach
- Pay special attention to website SEO/ASO and mobile responsiveness
- Choose the appropriate template for the website
- Customer acquisition and retention
One of the biggest challenges in running an online food delivery platform is acquiring and retaining customers. Undoubtedly, the competition in the online market is fierce, and it continues to grow. People have a tendency to change their preferences rapidly, especially when they see better offers. Hence, the competency remains consistent. To increase the acquisition and retention rate, it is essential to keep an eye on the competitors’ strategy. Learn from those strategies like what to do and what to avoid for gaining new customers and having a strong retention rate.
D) Digital Marketing and Promotion
An essential part of every business is promotion and marketing. Without marketing, making others aware of the presence of a brand/service is a difficult task. For flawless brand promotion, you should approach a digital marketing company. They have hundreds of strategies depending on the budget of the clients. This practice is like elixir for the online food delivery business from which it flourished. Some basic promotional activities include:
- Social media campaign
- Bulk SMS services
- Promotional emails
- Business Registration
You can not miss it. Running an online business in India or in any country is easy, but registering it is a tough task. You have to complete a lot of formalities and paperwork to get an operating license. The complex process can be easily executed with the professional assistance of a tax consultant. This work includes registering business, applying for government registration papers. Once the paperwork is in place, and you’ve got a license to operate, you’re all set for business.
If you have decided to run an online food delivery business, congratulations. It is estimated that by 2030, the online food delivery market will grow by 45%, which clearly favors the bright future of the online food delivery business. It is an ideal option which will benefit after getting the basic knowledge of this industry.