Running a business is like breaking a mountain, and as we all know, every businessman should be careful.
Sometimes you encounter ups and downs in e-commerce, and other times you bump into obstacles that hinder your progress. Like Breakers, you need the right tools, expertise and determination to get to the top.
That’s why it’s important to prepare yourself for success by avoiding the little mistakes other entrepreneurs make in their eCommerce journey.
From choosing the wrong eCommerce platform to not considering user experience, in this blog you’ll learn what mistakes to avoid – and how to set yourself up for eCommerce success.
If growing your eCommerce business is your long-term plan, check out these 8 important eCommerce mistakes to avoid when running a business.
Mistake #1: Choosing the Wrong eCommerce Platform
Whether you are starting your eCommerce business or you have been running an online store for a long time, your eCommerce platform can really make (or break) your business.
Not only does your eCommerce platform determine how you display your products and sell to customers, but it also plays a role in how you attract users, and how you can grow your business over time.
Shopify: We prefer Shopify platform to get your business running long time, as Shopify platform is definitely worth considering when you look at what you get for your money. It provides business owners with a solid yet flexible store builder that can increase conversions and sales, as well as reduce a lot of administrative tasks, and provide valuable management information.
Mistake #2: Not Defining and Understanding Your Target Audience
You have the products, you have a business plan, and you have a website – what more do you need?
Unfortunately, having just one offer and one place to pitch it isn’t enough to really be successful with eCommerce (or any type of business, really).
One of the biggest mistakes a business owner can make is not clearly defining their target audience, and taking the time to understand what they’re like.
Understand your ideal customer:
In every area of your D2C or B2B business, you want to have your ideal customer in mind. To build a profile of whom this “customer” is, you’ll need to do market research.
This research typically includes
- Knowing your customers’ needs
- Hearing from yourself and other businessmen what solutions they’ve tried in the past (and why they didn’t work)
- Knowing what values are important to them
- Finding out where and how they engage with online content
- testing what type of language resonates with them
- Solving what problems your products solve for them
Mistake #3: Website Content Is not CRO or SEO-Friendly
Many businesses make the mistake of treating their content as an afterthought — not recognizing that each piece of content is an opportunity to attract more traffic and convert customers.
If your eCommerce business relies on organic traffic in order to attract customers, then your website content should be written with both the user and SEO in mind.
From your Homepage to your product descriptions, you need to offer content that is on point for your target audience, is optimized for search engine traffic, and entices users to buy your products.
Whether you work with an SEO agency or are taking the DIY route, it’s worth investing in content that’s SEO and CRO-friendly. That means utilizing the right high-quality keywords for your niche, and writing copy that’s made to sell.
Mistake #4: No Strong Brand Message or Identity
A product does not a brand make.
While Nike may be known for its shoes, they’ve put in the work to create a strong brand identity, logo, and message. The Nike “swoosh” is recognized across the world and their tagline “Just Do It” is simple, iconic, and motivating.
Don’t make the mistake of thinking that your products are good enough to sell themselves. In order to create a thriving business, you will need to cultivate a strong brand identity that will relatable to your audience and will be conducive to viral brand awareness.
Avoid These Common eCommerce Mistakes to Sell More and Grow Online
You want to climb above your competitors and reach the top of your industry. To do that, you need to learn from others’ mistakes, while keeping your eye on the prize.
By being aware of the most common pitfalls that other entrepreneurs experience in eCommerce, you can avoid unexpected costs and time-sucks in your business.
Not only will you be sure that your eCommerce website it optimized for success, but you will create a following of happy, loyal customers that are excited to buy your products time and time again.